Writing
Notes on handing brands over well.
What belongs in a kit, what clients actually do with one, and how to keep it current long after the project has closed.
What actually belongs in a brand kit
A practical list of what to hand a client, in the order it is usually needed, and the parts most kits are missing.
Handover · Brand kits
Why the brand folder always goes stale
Every studio has sent one. A zip, a Drive link, a folder of folders. Here is why it stops being the brand within about a month, and what to send instead.
Handover · Working with clients